TikTok indicated that it has been working on new creator tools in order to help creators better maximize their performance this time through new creator tools based on a desktop, including a new UI in its Creator Center, providing more analytics insights and updated discovery tools, utilizing conversational AI.

New Creator Center First, for users with Business accounts, the analytics UI in the desktop version of the app has been updated to a new format that more generally lays out all the various data points in full-screen.
Research on your content performance and audience response is facilitated because all the numbers you need to know pop up as dedicated full-screen displays.

That could help keep management of your TikTok presence better within reach of your desktop PC, which, for social media managers operating across a number of platforms, could be a big help.
TikTok further continued to improve its Creative Center, where creators can access all of its various insights tools, including Top Ads, trends, keyword insights and more.

To anyone using the Creative Center, TikTok has just rolled out a new conversational chatbot to help locate any number of things you might be looking for in the app.
the new conversational UI makes it easier to get to relevant sections and tools, with examples of what you can ask it to find for you in-stream.

It's had another solid year, and while it will not be as hot in terms of growth momentum as it has been in the past, it is an important consideration for social media marketers, and could be a key element of your 2024 strategy.
If you're looking to make TikTok a bigger focus, these updates might help.

The new format of the Creator Center is being already tested with selected users, and now here comes a new chatbot in the TikTok Creative Center.