Want to up your TikTok marketing game?

The platform has announced some new additions to its 'TikTok Academy' learning resource, providing simple, free overviews of how to utilize various elements of the platform to best effect.

Originally launched last October with only two courses to take, TikTok has expanded its curriculum to 17 total courses, adding five more units recently to boost your TikTok understanding.
The newest additions are:

Celebrate Different Cultures on TikTok - find out how to connect with multicultural audiences on TikTok.
Always-Engaged Strategies – build and refine your paid, organic, and creator-led content strategies to maximize your presence on TikTok.
TikTok Fundamentals – which is focused on building more effective TikTok ad campaigns.
Creative Codes – which embraces six key best practices for creating TikTok content.
Lead Generation - generate more leads with your efforts on TikTok.
Each course features a variety of visual examples and insights that help to underscore the main notes.
And while, as with most of these types of courses, much of it is common knowledge for most marketers, it is worth taking these refreshers either way, as they often include nuggets of information that you hadn't considered, or weren't even aware of at all.

TikTok’s also looking to launch more courses later this year, focused on commerce and retail, effective content creation, and brand safety. In combination with the existing resources, that’ll provide a range of ways to up your TikTok knowledge, and ensure that you’re getting the most out of your TikTok marketing efforts.

Of course, for TikTok, this also comes with the concern that it may not even be there soon due to a threat of bans on the app. This could see some marketers not invest too much time and effort into the platform. But, right now, it remains the entertainment app of the moment, especially for younger user groups, and until a ban is enacted or not, it looks likely to stay that way.

As such, it's worth preparing for it to be around for some time yet, and these helpful explainers could go a long way toward improving your TikTok approach.