TikTok is now trying to widen its role in science education, with the company opening up its STEM feed to all users in the users in the U.S., U.K. and Ireland.
TikTok originally launched its STEM feed to U.S. users aged 18 and under in March last year, before widening its scope to European audiences in April 2024.
And now, it is opening up its science-focused stream to all users in these regions.
As TikTok said:
Whether inspiring someone to have an unexpected STEM career, getting aspiring engineers together to work through a formula in the comments, or helping a new programmer learn code, the STEM feed provides a space for co-learning, inspiration, and enrichment."
So whereas it was initially just teenagers being targeted by TikTok with its science content, the company now wants people of all ages to join in to generate more interest and attention for its education-focused content.
TikTok revealed that nearly 200 million videos of STEM-approved content were viewed since the rollout of the STEM feed, while nearly a third of teens in the U.S. and U.K. visit the STEM feed on a weekly basis.
That's a lot, but the bottom line is it's been a successful push in helping to generate more interest into science-related posts and creators in the app.
And it's looking to expand that even further, through support for STEM feed content in local language. That will enable even more users to interact with science content, which could be a major positive for TikTok in dispelling concerns about its lack of value for users.
Since TikTok has been a repeated focus for regulators and critics, who claim it is a time sink, attracting young users through its addictive algorithm, of course, generating more interest in educational content won't alleviate all those concerns, but could be another factor to which TikTok can appeal amidst such high scrutiny.
Overall, it is a wonderful initiative that spreads knowledge and critical thinking among the app's audiences.
TikTok reports that all the users in the noted regions will be able to access the STEM feed from today.