TikTok is extending its AI-fueled Creative Assistant to Adobe Express, so those using Express can add it as an add-on to the app.
now, TikTok's Creative Assistant, in addition to being available directly in TikTok's Creative Center, will also become available in Adobe Express for you to prompt the bot for ideas and inspiration, based on TikTok trends.

It is TikTok's Creative Assistant, which was launched last September. It combined all the elements of its creative center, such as searches for trends through hashtags or songs, top ads, insights from keywords, and more - building them into a conversational chatbot so one can more easily discover what's needed for their campaigns.

The bot can draw creative inspiration, share real-time information about in-app behaviors, and even generate full video scripts for you based on simple prompts.

And today, users of Adobe Express will have access to those tools directly within the application itself, which may make it much easier to generate impactful TikTok content approaches directly from the video editor.

It will be interesting to see if TikTok expands this partnership with third parties further and will enable more tools to incorporate the same value of its linked insights tool. That could really be quite a valuable addition if more apps can use the same.

And with more advanced editing tools also available in the Adobe editor, that combination could be powerful.

It's an interesting use of conversational AI to power direct platform insight, which could be a valuable complement for those using Abode Express.