Did you miss out on the premiere event of TikTok's first-ever "In The Mix" live concert last week?
No worries, you're not missing out after all, all from the comfort of your couch. What it has announced is that its highlights featuring Cardi B, Charlie Puth and more will be available on both Disney+ and Hulu, kicking off later this week.
TikTok said:
"The special takes the Mesa, AZ concert to millions of viewers around the world and includes TikTok In The Mix performances by headliners Cardi B, Niall Horan, Anitta, Charlie Puth, Offset, and Reneé Rapp.". The special will also feature some once-in-a-lifetime moments that happened during the event: Charlie Puth brings a surprise duet with Jungkook; first time Anitta and Peso Pluma will be performing their new song "BELLAKEO" LIVE; and a surprise appearance by Shaq.
The two artists performing were Cardi B and Offset, who recently broke up. Can't even imagine how that went backstage. Probably wouldn't find its way onto the special, though.
TikTok's "In The Mix" was its first-ever IRL concert, held last Sunday, December 10th, and is another string in the platform's bow to seal its relationship with the music industry.
In the last few years, TikTok has emerged as a significant music industry consideration in trying to identify the next best thing and promoting their A-list talent. It has already created new careers, rebooted old ones, and is now even causing some artists to alter song titles in an effort to keep in line with in-app trends.
Such a focus by the music industry gives TikTok more than enough reason to double down where they can, and the "In The Mix" concert may prove to be the first of many real-life activations.
If you're interested, the hour-long highlights special will be available on Disney+ and Hulu from Friday this week.