TikTok is going to celebrate the gaming community this month, streaming live a range of broadcasts, events, and activations as part of their 'Gaming on TikTok' event.
Thus explained by TikTok:

TikTok has fast become the go-to destination for gaming, with over 3 trillion video views for gaming content globally in 2022. From gameplay and tutorials to cosplay and memes, TikTok is where gaming culture and entertainment come together to allow our global community of gamers to connect with each other in fun, authentic, and creative ways.

Probably the most influential element of modern online culture is gaming, and therefore it is no surprise that it is a such a big part of TikTok too, enabling the trends and content shifting arranged along the presentation format of the app.

Which could also make it a valuable destination for gaming companies and those who want to reach gaming users. 3 trillion views is a lot, and that interest could spell huge opportunities for the ones able to link into the gaming discussion in the app.

Throughout June, TikTok will work with a variety of gaming partners to provide coverage for some key gaming events, including Summer Games Fest, an upcoming Xbox showcase event, and so much more.

TikTok is also announcing '30 Days of #GamingonTikTok':

“From June 1 to 30, we’ve lined up a month full of dedicated programming to bring our community closer to the action and amplify all the things that make #GamingonTikTok so special, including LIVE showcases from the industry’s top events, new CapCut gaming templates, and more.”

The #GamingonTikTok hashtag will connect all of these discussions, as TikTok looks to celebrate and highlight key creators and events within the community.

It may present an ideal opportunity to connect with a larger conversation in the app, and to discover who the most influential voices are within the gaming communities, which can then inform your strategy on where to target relevant partners for future activations.

And if you have a gaming-centric hook for your product or service, now's the time to go live with your TikTok activation.