When Kat and Mike Stickler divorced, their biggest challenge was dividing a shared TikTok account with millions of followers that generates significant income, and they aren't alone, reports the WSJ. A growing number of couples—and divorce lawyers—say they are struggling to determine how to value social media accounts when splitting up, and who gets what.

In her case, Kat Stickler won control of the couple's TikTok account, while growing audiences helped her buy a new condo; as for her husband, he got a shrinking YouTube account. He reportedly shifted to a sales career.

It might sound quite funny but isn't a joke, dividing these assets and creating potential for future growth as social media platforms can create a significant financial opportunity.

"My social media is my résumé," says influencer Vivian Tu, who posts about financial literacy. Clearly, she takes the topic to heart. Before she married in June, she had prepared a prenup that spelled out which social media accounts belonged to which partner.