Added mobile analytics, so you'll find it easier to keep tabs on your performance in the app
The new mobile analytics for Threads can be accessed through a dedicated chart button at the top right of your profile in the app; ensure that this button is visible after you download the latest version of the app.

Analytics in Mobile Threads: View counts from follower and non-follower; Like count; Reply count; Re-post and Quote count on your Threads post; Audience demographics location; age and gender and much more.
You can choose the date range for analysis between 7 and 90 days.

It actually shares the same functionality as the desktop analytics Instagram introduced last August, so you have access to this type of data for a little while now, but you can check in at any time and it might become increasingly more important as more brands place increased focus on the app.

Threads apparently continues to move forward, as the app keeps racking up and continues climbing the monthly download rankings. Meta's last official report puts it at 200 million active users for the month. But recent controversies at X – the result of its ban in Brazil and its changes to blocking – may well have pushed more people into the direction of Threads in recent weeks.

It's not quite like what Twitter was, obviously by design, given Meta's intention to create a more positive and welcoming space. But right now, it's probably the closest, though Bluesky has also been generating more traction in recent weeks.

But really, the platform with critical mass will win out, and right now, that's Threads. Or X, which still has a lot more active users. Despite all of its controversies, X remains a key distributor for real time news and information, which Threads' design choices, particularly in terms of its algorithm, effectively impede to some degree.

Still, when X extensively upgrades the app, more users take into consideration their real-time social options.

Not sure that's enough to replace what Twitter was before it became X, but it's got enough users now to feel like a living thing-and replicate some at least of that old tweet magic.

And if it continues to win, then it is going to become an even more significant issue for social media marketers.

Threads is now available with mobile analytics on both iOS and Android, from today.