Meta has released a fresh guide to the vast spectrum of automation and generative AI ad tools that are transforming how marketers design, activate, and measure campaigns in the rush to keep up with the holiday season.

The 16-page guide explores all of Meta's developing AI ad tools, including the Advantage+ suite of products, and its new AI-creation elements-being fine-tuned on the platform.

It's a handy explainer that could help get you thinking about how AI tools can optimize your Facebook and Instagram ads approach. You can download the full guide here, but in this post, we're going to take a look at some of the key notes.

 First up, the guide looks at how Meta's AI tools are already helping brands, with stats on last year's holiday campaign performance.
The report also carries notes that depict how people are using Meta's apps in order to find the best deals, underlining the value and potential of its ad options.
Meta's AI offerings to advertisers have really grown over the past couple years-plus, largely because of increased focus in the wake of Apple's iOS 14 update, which considerably adversely affected Meta's bottom line. Now that generative AI has taken an even bigger seat at the table, Meta is adding more automation options to the table.
particularly interesting in its creative automation parts, with Meta developing a suite of new options that can generate background for images, format ads based on chosen parameters etc.
Pretty soon you'll be able to automate the whole campaign creation process, from creative to targeting, and the guide provides overviews of how each element is being developed, and how you can already utilize various automation aspects within your process.

This handbook contains helpful advice on structuring ad accounts properly, messaging for business, Conversions API, and many more.

There is also an outline as to how to plan your holiday campaigns effectively. 
How the company has developed its AI tool for marketers, what best use can be made of its Advantage+ tools in a campaign and much more. Download Meta's 'Peak Sales, Peak Performance' handbook here.

In addition, Meta is hosting a series of webinars later this month that had focused on performance best practices for the SMB.