PlugBug with Find My is a weird creature-but, then, most of Twelve South's products are. The company has built its reputation by launching clever and idiosyncratic Apple accessories for niche cases big enough to support a small but devoted following.
It's also included products like the AirFly, an adapter for using AirPods with seatback entertainment while on a plane. And then there's just called BookBook, which disguises an iPhone as an old leather-bound book.
Meanwhile, the PlugBug is a wall adapter with Find My capability. The accessory, which starts at $70, heralds a future in which - better or worse - every small, misplaceable object can be tracked with your phone.
As someone who seems to be constantly mislaying everything, the idea is quite appealing. I have certainly had my fair share of leaving power cables and plugs sticking out of walls at the airport or convention center walls. It has also just recently gone through a big move itself and has spent quite a bit of time over the last couple of weeks rummaging through lost cables and chargers stuck at the bottom of boxes.
Great idea, and it's won the PlugBug the distinction of "first USB-C charger to include Find My." With the entry-level PlugBug 50 in my possession for a bit now, two key issues with the implementation are the price: $70 will get you a 50-watt, two-port standard model, while the four-port 120 watt model runs, fittingly, $120. The "travel" versions of the above add international adapters for another $10.
The other, of course, is size. Twelve South is selling the plug as slim. To be sure, how slim is a subjective matter. Still, the bar has kept rising through the years. And it's a long way from the big, baggy PlugBugs of a decade or more ago. As charging technologies have gotten better, you've been able to devote less suitcase space to plugs.
The addition of Find My technology and the separate watch battery it requires necessarily makes the plug larger. That is precisely what makes the new PlugBug such an odd chimaera. The battery has its own door on the rear of the device.
"Because of some specific electrical regulations, the power to the Find My part of PlugBug is completely separate and isolated from the AC charger," Twelve South writes. "To power Find My, PlugBug uses the same replaceable button battery as the Apple AirTag, and should last about a year."
Set up requires you to open this, pull off the tab, and press a button. And that is it. Once complete, it gets added into your list of objects in the Find My app, along with everything else you've attached an AirTag to.
From there, it works like any other item of Find My-enabled equipment. It can report back to you if you left it behind or you can take advantage of the speaker built into it-it beeps so you can track it down under a pile of laundry. It is genuinely useful for those of us who can't seem to stop leaving little things behind.
It all really depends on how much you pay for chargers normally and how often you actually lose them. If the answer to either of those is "a lot," it might make sense to make space for the new PlugBug in your life.