Which social apps do Gen Z favor the most?

While TikTok and Snapchat may come to mind, the top choice for Gen Z is actually YouTube. Though it’s primarily a content platform, it still falls under the umbrella of social media due to its interactive elements.

This makes sense, as YouTube has become the cultural epicenter for younger audiences, with many Gen Z trends originating from gaming and YouTube creators. Notably, popular figures like MrBeast and Logan Paul are expanding their brands into various business ventures, showcasing their significant influence.

In fact, YouTube is now seen as the new television, wielding greater impact on younger consumers than traditional TV.

To illustrate YouTube's dominance compared to other youth-focused social apps, Visual Capitalist has compiled a straightforward overview of the most popular apps among Gen Z, drawing from Pew Research data.

If you want to connect with this demographic, these are the platforms to consider.