LTK, previously known as LiketoKnow.it and RewardStyle, the influencer shopping app which reaches 40 million monthly users, announced Thursday that it is rolling out a free direct message tool for creators to instantly share preset responses with followers.

The new tool called LTK DM is integrated in the posts section of the LTK app. When a creator posts an Instagram post and a follower comments "Shop," the tool automatically sends that follower a private message with a direct link to the creator's LTK page so that they can shop the product as quickly as possible.

The goal of this feature is to help monetize Instagram comments for influencers and spare them the time-consuming exercise of individually sharing links with all their followers. In the past, users either shared links individually to their followers or spent money on a third-party automated DM tool. LTK is now offering one free of cost.

LTK DM will be live for all users worldwide from today.

The app introduced a series of new features this year, including a 60-second video post, where users can upload in-depth fashion content, and "Shopper Alerts," which keep shoppers informed when an item is available at a lower price or back in stock. The updates of the subsidiary include a new tab for products, Shopper favorite lists, and links optimized to have an even smoother, quicker click-out process for the shopper.