With Christmas now less than 90 days away, if you haven't got your holiday marketing strategy in place, now is the time to act.

If looking to expand your horizons, or reach new audiences, then Snapchat may well be in consideration – and to help with this, the platform has this week released a new holiday marketing guide, which includes a range of usage insights and platform tips to help maximize your approach.

You can download Snapchat’s full, 16-page holiday guide here, but in this post, we’ll take a look at some of the key points.

First off, Snapchat highlights key trends of note heading into the season, underlining the importance of digital marketing in your process.
The increased use of mobile devices has forced more people to spend more time on their mobile devices with eCommerce rates now growing to record levels. That extension is social commerce, where all platforms are now exploring how to help brands show products in-stream with a view to catching users where they're most engaged.

Snap indicates this by aligning with starting with a broad overview of the effective ways to plan and strategize around campaigns.
It's a simple, handy outline of the key elements of Snap ads and add additional context to Snapchat's prior Holiday Marketing guide, which also discusses engagement trends and tips.

In combination, Snap's holiday planning resources can help you decide on the right ad formats, and how to use them, while the usage notes will assist in your targeting and help maximize response.

If you're even considering launching a holiday campaign on Snap, it's worth taking a look, as there may be elements you hadn't considered, or that may help to clarify your thinking.