It's still too early in the calendar to start thinking about the holiday shopping season, but at least according to Snapchat, it most certainly is not, which is why this week, it launched its new holiday resource hub for marketers, giving a glimpse into key trends and behaviors that businesses need to take note of within their planning.
The central item of Snap's new holiday hub is an 8-page guide to key trends, which details mostly the same information as presented in the clip above.

As Snap points out, one of the critical reasons for publishing the guide so early is to provide businesses with the opportunity to get into planning, with Snap recommending that marketers want to go live with their holiday campaigns around October, when interest begins to build.
The 'Get the Gift of Results' guide also features key trend insights, tips, and usage notes around Snapchatter engagement coming into the holidays, and pointers on its ad products.
There are also more specific notes regarding Snapchat's evolving AR tools and features and how they can be fit into your approach.
If you’re looking to reach younger audiences, then Snapchat should definitely be on your radar, and its evolving ad tools provide increased capacity for reach and engagement, which could play a key role in maximizing your holiday marketing push.

Another reason why now may be a good time to begin planning is if you considered the plan to be an AR campaign, for example. You'll likely want to make sure that the feature has adequate lead time to get the plan in place, test it, etc.

Regardless, there are some excellent notes and pointers here, with two different versions of the guide: one is region-specific, while the other provides insights in multiple regions.