The Snapchat Ads Manager platform has also upgraded the campaign creation process, especially by reducing steps to set your campaign objectives.
Snap reduced its options from eleven to five by combining similar targeting options for ease in the process.
So far, Snap has classified its objectives into three buckets: "Awareness," "Consideration" and "Conversions", each containing a number of elements. But now you will have fewer choices to choose from, and those will encompass all of those previous elements.

Ads advertisers now will be able to choose from this objective.

Awareness and Engagement – These will be comprised of the "Awareness," "Engagement," "Video Views" and "Promote Places" objectives
Traffic – Add "Drive traffic to website" and "Drive traffic to app"
Leads-Includes "Lead generation"
App promotion-Mus add "App installs" as well as "App conversions"
Sales-Includes "Catalog sales" and also "Website conversions
There is some overlap between these, but in essence, this is how the larger set of objectives are now broken down within this updated, smaller list. Which all makes a lot of sense. Now, instead of having to scan through and work out the best choice, Snap is making it as painless as possible for you to choose your primary aim, and then the setup process is aligned to your top-level objective.

Specifically, Snap has supplemented each objective with an overview summary to the right side of the list. Which indicates the top ad type for each.

Snap has been striving to improve its ad offerings as it looks to pull in more revenue, especially from SMBs.

Which has been working. The company said in its Q1 '24 performance update that SMB advertisers on the app were up 85% year over year, which it attributed to its simplified ad creation process.

This is yet another step along that path, making it as easy as possible for brands to launch ad campaigns in the app.

According to Snapchat, the new ad objectives will be rolled out for all advertisers in the coming months. Additionally, Snap further says that ads already created using its old objectives will still work as normal until the new elements are turned on; then, automatically, these ads get defaulted to the new objectives.