In the effort to keep in touch with the newly emerging market of India, Snapchat is investing in the Indian social platform, ShareChat, to which Twitter already belongs to its shareholder list.

According to TechCrunch, ShareChat is reportedly nearing an advanced stage of negotiations on the new funding round, which also includes Snap Inc. and Google, along with several existing investors. Google will reportedly take on the majority of the new investment which will further boost its focus on the Indian market while Snapchat will look to sow new roots in the Indian tech sector, which is expected to witness explosive growth as the country gradually comes out of the COVID-19 pandemic.

As technology adoption continues to grow in India, all of the US tech giants are pushing hard to establish their foothold in the region and tap into the potential of the nation's 1.4 billion citizens.

Facebook and Google have both made heavy investments in the Indian market. While Facebook has last year invested $5.7 billion in local internet provider Jio-about which Google also owns a 7.73% stake. Facebook has also sought to build on its presence in the region by filling the gap left by the local ban on TikTok. Facebook launched Instagram’s Reels in India before it was launched anywhere else, and the option is reportedly gaining traction with Indian users. TikTok had over 200 million Indian users at the time of its banning last June. Given the sheer reach of potential customers up for grabs, it only makes sense that more platforms should actually focus on the Indian market, and as the region looks to recover from the COVID-19 pandemic, tech adoption will only increase, with eCommerce, in particular, set to become a major focus going forward.

As such, it would also make sense for both Twitter and Snapchat to look for ways to stay in touch, and ensure that they too have a stake in the region. As per TechCrunch, ShareChat sees huge usage in small Indian cities and towns, while Twitter and Snapchat have struggled to gain users beyond the nation's urban centers.

How this new investment will exactly play out with respect to Twitter and Snap being influential or impactful upon ShareChat is impossible to discern, but the bottom line is that these two companies will provide each other with another opportunity to link into the Indian market, which may keep their options open for future expansion.

They'd still, for example, be a way behind Facebook and Google in this regard, but again, at 1.4 billion people, the potential of the market is too huge to ignore - and again, tech adoption looks set to explode in the region as part of their recovery process. Expect to see a lot more tech investment, and development, in India in the coming months.