Snapchat is adding some new features that are pretty retro-style moves backward in time toward older trends.

Snapchat first tries to revive interest in Bitstrips, the original format of Bitmoji. These were huge on Facebook at one point in time.

According to Snap:

"Our community has long loved Bitmoji Stories as a means to keep up with fun, comic-strip style stories. We're now bringing brand-new episodes to Snapchatters that are featuring our 3D Bitmoji avatar for even more personalized content starring you and your friends."
Bitstrips became a social phenomenon on Facebook back in 2013, when it briefly took the second spot among most downloaded apps in the world. Snapchat has continued the Bitstrips craze with Bitmoji Stories but now is doubling down on the feature.

Now you can see your digital doppelganger in new story frames within the app.

Snapchat has also recently added lyric stickers to make it easier to have sing-alongs with Snaps.
It seems like Snap is further interested in developing music features, too, with Instagram doing the same as the pending removal of TikTok from the US market could leave a hole for music-based activity.

In any case, it also comes across in the latest additions for Snapchat+ subscribers, who are getting the ability to set a custom ringtone for friends:

"Snapchat+ subscribers can now pick out their very own ringtone for each of their friends or group chats. With custom ringtones, you can tell who's giving you a call without even looking at your phone!" This is perhaps the most retro new feature I have seen in some time.

In the early 2000s, ringtones were a huge thing: users would pay for the latest pop hits to get them as customizations for their phone alerts. Snap is now bringing it backan option that could be pretty entertaining for one of Snap's paying subscribers.

Snapchat+ subscribers also get the ability to replay Snap they've sent:

"Soon, Snapchat+ subscribers will be able to replay their own Snap for up to 5 minutes after sending it."
These are some fun updates that, as noted, aim to breathe to life some trends of yesteryear in new form. And if they catch on, they might help create more attention and engagement for the app and more subscribers for the paid offering.