Snapchat Reveals New Insights on How Users Plan to Celebrate Easter, Ramadan, and Passover

Snapchat has released new data on user activity during upcoming seasonal events, highlighting key trends for marketers to consider.
Snapchat Reveals New Insights on How Users Plan to Celebrate Easter, Ramadan, and Passover

With several celebrations set to take place, Snapchat has today shared new insight into how its users are planning to engage with these events and how marketers can look to reach them with their campaigns.

According to Snap:

Snapchatters are gearing up for a season of celebrations, with Easter, Ramadan, Passover, and Holi on the cards. Worldwide, one in two Snapchatters plans to commemorate a holiday or festival during March and April, though many have had to get extra creative in their celebrations.

Indeed, with pandemic restrictions still limiting what people can do, there has been a need for Snapchat users to reassess their daily routine during holidays again. Still, the pandemic might have made them more determined in preserving these traditions. Most people would want to keep things in perspective with regards to the positives so that they can maintain some semblance of normalcy and connection.
But that will, as noted, mean an approach change. So how do Snapchatters look to change?

One way could be through increased gift-giving:

"Most Snapchatters plan to spend the same amount of money or more on holiday purchases this year. Specialty foods and drinks are a top purchase for Snapchatters, along with new outfits and gifts for friends or family."
Many Snapchatters will also simply be looking to catch up with friends and family, in whatever capacity they can. That's reflected in Snapchat's word association trends from 2020, which show that 'Zoom' and 'Virtual' were two key terms used in connection to the various events.
Given this, Snapchat could be a key platform for such, with Snap usage seeing a rise in 2020:

"Easter Weekend in the US and Europe also witnessed a significant rise in Lens usage in 2020. In the US, an average of 31.5M Snapchatters used Lenses every day during Easter Weekend-an 18% jump from the yearly average."

That, also, might become a brand and marketing opportunity.

And while that will be tough for many to physically catch up with family, that too remains a key focus.
Based on these trends, many brands will likely be able to find opportunities to show appropriate products to users on Snapchat, which could help discover some new channels for branding and marketing through the app.

If you haven't implemented your seasonal campaigns yet, these insights could influence your thoughts, and maximize performance in the period.

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2024-11-25 10:33:07