Just last week, Snapchat rolled out a new report on the shifting value of AR as an accessory to online shopping and how today's consumers use AR tools-take-try-virtual on and other visualization tools-to make better product choices.
Here are quotes from Snap:
"AR is anticipated to reach $1.2 trillion by 2030 and is quickly becoming part of the necessity of every brand's omni-channel roadmap

I mean, that's probably being a bit of a stretch, but all sorts of reports highlighted the value of AR tools in this respect so when Snapchat turns out to be the second biggest source of AR discovery through purchasing (after store websites), you have to consider how great the potential of its tools could be for your promotion.

In order to inform the role that AR is now playing in the modern shopping journey, Snap and Publicis Media commissioned Alter Agents to survey over 4,000 shoppers who've used AR in their purchase process.

Results indicate that in the use of AR, the big benefits can be obtained. For example, on average, two-thirds of shoppers stated that their purchase intent was increased substantially after using the elements of AR.
"AR experiences provide shoppers with a frictionless shopping experience that is yet engaging and convenient. Likely for that reason, one in four in each of the shopping categories - CPG, Clothing, Retail, and Travel - say they would use AR as an alternative to an in-person experience. To brands that are tuning their omni-channel strategy, it has significant ramifications in planning for physical presence in brick and mortar stores.

AR also gives customers a confidence boost in their purchases, and 66% of customers who use AR are less likely to return products afterward-a claim Snap says may well be a game changer for an industry that has had to contend with more returns lately.
The final stage of the research is about the functionality of AR features in terms of participation after purchase. Data indicates that 96% of respondents also wanted to interact with other AR features: demonstrations, reviews, pairing recommendations, and, of course, to show off their latest acquisition to friends.
There are many ways to put AR elements into your promotional and brand-building flow, and though it adds up to more development capacity to create effective AR integrations, Snap is also working to offer more pathways to work with AR creators, which will make the opportunity more accessible for more brands.

That is something worth taking into account, especially as development on AR glasses and other features goes through, which may make it an even more crucial element of the equation.

It's not, yet, something that Snap suggests is a must-have for all brands, but the opportunities are increasing, which is something worth factoring into your plans.