Here is a new report from Snapchat, which researches the spending power of Gen Z in India to explore how Gen Zers approach different aspects and how brands can catch the attention of these consumers in resonance.

The 64-page report, in collaboration with Boston Consulting Group (BCG), holds a treasure trove of insights into young Indian consumers, though many notes will likely reflect Gen Z more broadly, and the ways in which their shopping and engagement behaviors are shifting.

Here is a look at the key takeaways from the report, or click here to download the full thing.

First, according to the report, Gen Z in India has become the biggest generational cohort
The guide then moves on to how Gen Z are being shaped, and the social media outlets that they frequent.
 
And Snap, as you might imagine, is a leading connector here:
 
"With 90% of its daily active users aged 13-34, Snapchat is the undisputed voice of young people in India."
It is an interesting overview of Gen Z in India, which, as noted, largely reflects the status of Gen Z beyond India alone. Though there are also various region-specific insights, and if you are looking to reach the Indian market, this is a must-read.