Snapchat shared some fresh trends on consumption and these ones have been exacerbated by the pandemic but, according to Snapchat, they're set to stay in place as the next generation of consumers becomes more influential in buying decisions.
Snapchat says:

"The events of 2020 changed the way we work, shop, and stay in touch, creating what has come to be called the "new normal." Now, as we build hopes of recovery in 2021 and beyond, it's time to focus on the next normal."

Snapchat has gathered a variety of trends and insights into a new, 15-page report called 'Strategies for the Next Normal', that details how habits have changed and what this means for your approach.

Snap has seen several pivotal shifts- there's mobile eCommerce, QR codes are coming back into the fold for marketing purposes, AR is becoming more prolific and widely accessible for campaigns, and most importantly, it's continually innovating its own video tools and options.
According to Snap :

"Millennials are the largest generation in history. In 2020, they made one in three purchases, and the generation is expected to drive half the increase in expenditure growth over the next decade."

There are some very interesting notes here, pointers to guide your thinking for the future strategy with the younger generation at the helm when it comes to the next key shifts.

Apart from this, Snapchat has also provided some general usage insights, which once again drive the point home for this application's influence over these next generations of consumers.
Some good, important points here, to note in your planning, with the specific insight into rising consumption trends and habits all pointing to new approaches and evolving shifts.

Even if Snapchat isn't part of your 2021 planning, it's worth taking a look and getting a better understanding of these key trends.