Want to gear up for those last, hard drives of Christmas campaigns, or ponder your approach to marketing ahead of what promises to be a very different New Year's celebration?

This week, Snapchat has shed some new light on how its users are approaching the holiday season, which could have some bearing on how marketers angle their campaigns for such.

First off, on Christmas trends - Snapchat claims the majority of its users will be celebrating with family, however they can, and that holiday movies, and outdoor activities are topping their lists. That matches general holiday trends, but it's worth noting that more people are planning to participate in smaller, more intimate gatherings this year, which may put more emphasis on these activities than times past.

Snapchat also reports this year more Snapchatters are looking to give to charity, so nonprofit organizations working to assist many people in need have great news.
Most Snapchatters across all markets surveyed report that they'll be giving the same amount or more to charity this year - led by Brazil at 86%, Malaysia at 84%, and Indonesia at 83%.

Nonprofits may opt to make their final push in the app, capitalizing on that good will.

Snapchat has revealed that for New Year's Eve, the vast majority of its users have planned to commemorate the night of celebrations from their homes, with most large-scale congregations and events out of the cards.
That's an important note for marketers looking to maximize sales of celebratory items and food for in-home events. Of course, the figures here are not unexpected, but they do reiterate the opportunity for businesses to highlight products that can enhance the stay-at-home party atmosphere.

Snapchat also notes that more users are taking photos or videos with digital effects, which could be another consideration. Given how AR effects and campaigns are now easier than ever to create-and are becoming more accessible through tools like Snap's Lens Studio-AR tie-ins could be another option to maximize engagement around these holiday trends.