Snapchat has just unveiled its newest "CitizenSnap" report, which outlines all of the social good initiatives that the company is undertaking and how it's doing in regard to its stated goals on each of those elements.

This report shows the glass half full-the positive impact of the app, many of which also tagged as a main source of angst and disruption among teen users. Which Snap would prefer to frame as social connection, and apart from this, the company is also engaging in various environmental and inclusion initiatives to make sure its overall corporate impact turns out to be more positive.

There's also this explainer:

"Snap Inc is a technology company. We believe the camera is the best tool for capturing reality. We contribute to human progress by enabling people to live in the moment, learn about the world, and have fun together."

Hey, when did Snap become a "technology company"? For a while now, Snap has been labeling itself as a "camera" company, something it established way back in 2016, with its first version of Spectacles.

And now, a "technology" company?

I guess that's probably true but also kind of fits because it continues to develop its AR Spectacles.

Perhaps it has less belief in that becoming a significant change than it used to.

That aside, Snap's 57-page "CitizenSnap" report details Snap's numerous initiatives intended to help people and the planet, including in-app safety features and its principles of responsible design.
The report details all aspects of Snap's social good initiatives, including:

In-app resources to educate Snap users about online dangers
Civic engagement programs, including campaigning for Snap users to vote
Emissions reductions and minimizing the environmental footprint of its operations
Diversity hiring
Diversity in its leadership
Philanthropy initiatives
The final section of this report includes further break downs of the specific data related to each element, which will help keep the organization accountable to the reporting it has done.

It's a good overview of Snap's various social good initiatives, and how the company is progressing, on various fronts, in contributing to key causes and elements.

Which, again, is important for broader framing, but it is also indicative of the commitments that Snap has made, and how it's evolving as a responsible business.