Snapchat is now releasing new insights regarding consumer behavior in the application and how Snapchatters discover and engage with that content influencing their purchasing behavior.

Conducted in association with National Research Group and surveyed in Europe, Middle East, and Africa at the start of this year, this report provides some overview on some of the key influences on their shopping activity.

Of course, region-specific, but most of the same trends would be reflective of other users as well.

So, what are the key notes?

First off, Snapchatters are more likely than users of other apps to highlight shopping as a key activity.

According to the survey, 87% of Snapchatters agreed that "I love to shop," compared with 77% of non-Snapchat users. Furthermore, 71% of Snapchat users also said they perceive shopping as "a major hobby". Which is somewhat odd, I would not have personally ever considered myself to be a hobby shopper until now.

According to data, 85% of Snapchat users are confident making large purchases online. More so, 71% of Snapchatters frequently ask friends and family for recommendations before making a purchase online, as opposed to 42% on other platforms.

When it comes to discovery, 84% of Snapchatters say that they learn about new trends and products through social channels, compared with 54% of non-Snapchatters, and the vast majority of Snapchatters are also more likely to try brands that they discover through friends and family.

Peer and influencer endorsement is also important, as indicated by 74% of Snapchatters feeling connected to brands that their friends talk about, while 84% of Snapchatters "trust brands more if recommended by someone like themselves."

Therefore if you wanted to reach a Snapchat user, brand awareness is important, reaching your social circles through connections, and relevant influencers when feasible.

In fact, the report further suggests that Snapchatters are even more willing spenders on a variety of categories when compared to other platforms users:

Apparel: +63%
Beauty & Personal Care: +84%
Specialty: +42%
Household: +172%
These are some interesting notes, which give further guidance on how to maximize your Snapchat promotions, in line with consumer habits. While much of this is probably not entirely new information for Snap marketers, it could give you extra pointers for your strategy and how to ensure that your products remain front of mind for this group.