Snapchat announced yet another step in its push to add in-stream shopping features, this time with an integration with BigCommerce that will allow BigCommerce merchants to include their products in Snaps.
BigCommerce merchants can now have their product displays integrated with Snap for direct connection and exposure to Snap's 363 million users who are predominantly younger users.
As BigCommerce says:

BigCommerce merchants of every size in the US can add their store directly as a one-stop shop in order to sync product catalogs then create immersive Snapchat ad campaigns to increase customer reach and open up new streams of revenue and take business up a notch.

The integration will also enable BigCommerce merchants to track and measure the performance of Snap campaigns using the Snap Pixel for direct response data on Snapchat channel insights.

Like all social platforms, Snapchat has been working on how to integrate more direct commerce elements, drive new user behavior, and build new revenue streams. It has also been building digital clothing options for its Bitmoji characters and is looking at avatar commerce as an ever-bigger thing.

And lastly, it would make the people have both the actual and the virtual copies of everything, and thereby allow the user to continue repeating the actual sense of fashion through the virtual in the application.

And if indeed this is going to become the bigger concept, and we do actually get to communicate a lot more with each other using avatars, then probably this is where this will also tie them back into themselves.

BigCommerce users in the US can now automatically sync their BigCommerce product catalog to Snapchat through the BigCommerce dashboard. The option will be expanded to more markets next year.