The new Snapchat offer will be an ability for users to restore their Snap streaks. In all likelihood, it might well be one of the most popular options considering the social value of streaks in the Snap user base.

According to Snapchat:
"Since 2016, Snapchatters have celebrated the friendships they nurture daily with Snap Streaks with pals near and far.". But life gets busy, camping trips and exams come up, and bad service or phones-down time means that sometimes you just need a day to pause. A lost Snap Streak doesn't mean your friendship has gone cold, so starting today, we're making it easier to take a break with a new feature we're testing to let you reignite the spark and restore one Streak for free with just one tap. Here's what you'll be able to do soon, and in your chat inbox, you'll see a symbol to restore a streak-.

And as Snap observes, you can recover a conversation free, once. Beyond that it's going to cost you.

After using up your free recovery, you're then going to be able to buy another recovery at 99 cents per every time and that is going to open more revenue streams for Snap incrementally.

A far better way of adding revenue streams for Snap is this:

Coming soon, we'll also be adding a new way for Snapchat+ subscribers to freeze their Streaks, putting things on pause when they know they're going off the grid.".

Indeed, another reason to join Snapchat+, which is already complemented by an option to use Snap's 'My AI' conversational chatbot, and boasts already more than 2.5 million paying subscribers.

Which is a great idea, because many users are pretty attached to their Snap Streaks.

According to Where I Can Be Me:

"To some, slacking off on a Snapstreak is seen as a major offense. A broken streak can be disappointing. In extreme cases, it can cause drama, and lead to rifts in the friendship. When your favorite app is essentially keeping score of your friendships, it's easy to get caught up. This is a problem for a number of reasons."

Therefore, most users will at least pay to keep their streaks going, which will benefit the app a lot.

Snapchat+ is very fastly shaping up into a more valuable and sustainable source of revenue for the app and has already surpassed all other paid subscription offerings that other social platforms have had.

The benefit Snapchat has on this front is that users are highly aligned with the app. Users of Snap are much more connected with the platform because of how it connects them with their friends, which has built on Snap's ability to deliver subscription sign-ups. Additions such as My AI and the ability to pause streaks will continue to increase the offering beyond basic add-ons and filler features.

Other services may have no choice but to follow Snap's example and seek methods to improve paid services through stronger, more premium features. Twitter is said already to be planning a conversational AI tool like ChatGPT; it would seem to benefit it to include such in Twitter Blue, or else to consider other, more attractive tools to sweeten the deal.

In any case, what's interesting is Snapchat continued development of Snapchat+. Pause and re-ignite your streaks could add immense value to the application.