Snapchat, the social networking platform, has announced its next IAB Newfronts presentation, where it will unveil new projects and offerings to its ad stacks that would help brands get the most from the app.

Snapchat says:

The event will mark the May 1st in-person and live streaming of Snap at New York City's 2024 IAB NewFronts. It brings to life, 'More Snapchat', bringing 'More Snapchat' to life for advertisers as it demonstrates exactly how Snapchat is different from social media in a totally immersive experience.

The Snap says it will share new ad offerings, that would help brands "reach their audience and achieve impactful results," along with new content partnerships. The social networking firm is also planning to share a lot more about how brands can connect with their audiences "through cultural moments and passion points" via Snaps.

Other leaders representing Snapchat's advertising and PR divisions will co-host the event along with the President of Americas and Chief Creative Officer.

The event impacts at a particularly critical time for Snap, with its Q4 results having failed to impress the market: it has been trying to reform its ad systems, which have been influenced by changes in the data sharing landscape, while at the same time trying to maximize growth, and indeed, Snap still adds users but not in sync with revenue numbers.

This is mainly because most user growth on the platform was found in its developing markets but had suffered reduced traction in its core revenue regions. Snap is now looking to refocus on these key areas, and therefore, it will be interesting to see what it unveiled as part of its Newfronts showcase.

Expect more AR options and more interactive ad formats, too. In fact, Snap's biggest opportunities now appear to be through its AR experiments, especially given the growing interest in the technology on the back of Apple's Vision Pro and Meta's continuing work on AR.

Can Snap innovate new formats for ads that make people want to advertise inside them?