For clearer visibility on what Snap's generative A.I. tools create, Snapchat is also launching new tags and indicators that will be included on the generated images.
According to Snap:

Some generative AI-powered features, such as Dreams and AI Snaps, allow you to create or edit images. When you export or save a generated image to Camera Roll, a watermark of a Snap Ghost with sparkles may appear on those images. These watermarks add in transparency that the image was created with generative AI, so it's not real nor based on an actual event-even though its style might be realistic.
When a Snapchatter decides to share an AI-generated Dreams image, the recipient gets a view to a context card, with more information on what it is. Other features such as the extend tool which uses AI to make a Snap look as if it's a lot more zoomed out are demarcated to have been developed using AI with a sparkle icon for the Snapchatter who comes up with it.

The new indicators will give external markers too, which will better let the viewers know it is not an actual picture.

In addition to new tags, Snap has also published an overview of its A.I. features and rules, which includes guidance on how and where A.I. creations can be shared.

Which includes interesting notes like:

"Do not assume that generative AI outputs are true or depict real events. Generative AI can and will make mistakes, and as a result, outputs may be incorrect, inappropriate, or wrong."

Sounds like a pretty broad catch-all to throw over Snap if there are any problems.

But Snap also observes that the erasure of its new "Ghost with sparkles watermark" is a violation of its Terms, another move that could help Snap distance itself from future issues.

Snap, like any company introducing generative A.I. elements into its product, has suffered from various problems with its outputs, with young people initially able to get suggestions on how to make drugs, how to hide alcohol, and more from its MyAI chatbot.

Snap has since been working to revamp the tool, adding even more safeguards and protections. As the technology continues to develop, though, there will be many instances of misuse and mistakes, and people are going to try to use these elements to mislead and misinform for lots of varying purposes.

Which is why transparency is so important, and these new measures bring some additional display and enforcement tools to Snap's team.

They will not be a panacea for all the associated problems, but they are another way of increasing transparency.