A new, AR-focused push for the holidays by New Balance in partnership with Snapchat involves voiceML – essentially, audio prompts – that makes use of user voice in getting them to discover what fits their purposes.
Questions given to the users via an app that they should address using voice instead of just typing in will help point them toward the most matched products with their reasons behind it."
Snapchat reveals end

Snapchatters will answer questions about the person they are shopping for. Using VoiceML, Snapchatters will have the power to use their voice and answers to get matched up with perfect gift ideas for themselves, friends, and family. Once answered, Snapchatters will be able to unveil their product recommendation with a unique unboxing experience.

It's just another way to experience AR that could make it more immersive and engaging by allowing more natural connection, rather than typing.

I mean, that's not a huge shift, given how used most people have become to typing these days anyway. But it's another consideration for potential ways to invite people into your AR experiences and build additional engagement into the process.

Given how AR is already an augmentative value add to e-commerce, helping consumers make better, quicker decisions, here are some ideas for places where AR experiences may help fit into your digital outreach process, and ways where maybe you could include AR engagement in your promotions.

Creating for AR is not necessarily easy, but it may also not be as complicated as you imagine it to be, and with Snap offering free AR courses and tools, it could be worth checking out, and investing time into exploring your options.

This New Balance Lens experience will go live only in the US through iOS and Android to 31st December, accessible only within the Lens Carousel inside the app.