As students prepare for a new school year - and a return to in-person learning - marketers are planning their approaches to reach this audience and make the most of the pre-academic-year opportunity.

To assist, Snapchat has just unveiled a new ′Back to School' resource center specifically for marketers. There, marketers will find a collection of insights into usage of the platform, as well as burgeoning trends and case studies to guide the direction of brands.

And Snap's data tells some significant usage notes, after all-including that 85% of Snapchatters use the app when shopping for back to school and that students on Snapchat directly influence 82% of their parents' back-to-school purchases.
As Snap explains:

On Snapchat, the power of friendship reigns supreme. These trusted connections are Snapchatters' go-tos for inspo and guidance when shopping for back-to-school. Our community of trendsetters will be driving purchases all season long."

This would be hard not to pay attention to based on this data; it clearly proves the power of the app in this respect.
As noted, the new resource center includes additional case studies and data notes, as well as links to relevant Snapchat ad tips and tools.

Snapchat’s also shared new, region-specific checklists for marketers who are looking to make use of Snap ads in their approach.
There are some handy notes here, and some compelling stats. If you’re planning out your back-to-school strategy, it’s definitely worth a look.