The country has thus emerged as a well-set market for Snap, which has consequently reported it now serves more than 200 million Indian users per month.
Which translates into roughly 27% of its entire user base now being based in the Indian region. Snapchat boasts 100 million DAU in North America and has 93 million DAU in Europe, with India making up the majority of its remaining usage.

While daily and monthly usage stats are not directly comparable, at 383 million DAU, and over 750 million total MAU, extrapolation of the available data would suggest Snapchat has around:

190 million MAU in North America
180 million MAU in EU (including 21 million MAU in the UK)
Around 380 million in other regions
Of course, India constitutes the biggest share, and interestingly, it has been noted as one of the geographies where Snapchat saw the maximum rise after India's decision to ban TikTok in 2020.

Of course, Instagram stands to be the beneficiary of TikTok's removal from the region, with YouTube also having a healthy uptick. TikTok reportedly had over 200 million Indian users at the time of the ban - and that audience of users has since splintered off into different new locales, and Snapchat is gathering up the leavings, so to speak, and augmenting connective capacity in the Indian market, as well.

Also, the revamp of its Android application has also saved Snapchat, as Android remains the most used OS in this region by far.

For a long time, Snapchat had been reluctant to upgrade its Android app. A former Snapchat employee revealed that the firm's chief Evan Spiegel had deliberately excluded India, among other developing markets, because he thought there was very little revenue-generating potential.

In a lawsuit filed by Spiegel in 2017, during an internal Snapchat meeting where slow international adoption was brought up, Spiegel said that 'this app is only for rich people. I don't want to expand into poor countries like India and Spain'. Spiegel dismissed the report of that conversation, but even so, the gist of what Spiegel told Wired and other publications was summed in its refusal ever to modernize the Android UX, which simply excluded Snapchat from being as usable for most people on less strong handsets or those with data plans.

Snapshot finally updated its Android app in 2019, after which Snapchat has been going from strength to strength in the Indian market – though it is still a long way from the US in terms of revenue intake.
But it's improving, and as digital connectivity becomes more engrained in Indian society, Snapchat now stands to benefit from enhanced in-stream interaction, including shopping, product discovery and more.

Snapchat says that more than 120 million Indian Snapchatters now also view content across Stories and Spotlight each month, while time spent on Spotlight in India has more than tripled since its launch.
The use and development of Augmented Reality have also resonated with Indian Snapchatters who frequently celebrate cultural moments through Snapchat AR. In India, Snapchatters employ Augmented Reality Lenses over 50 billion times per month, and over 85% of Snapchatters use Lenses to express themselves using visuals when festive months in India take place.

India is one of the strongest growth focus areas for all the social apps, and with Snapchat's relative strength in the market, its future appears bright-looking with the massive expansion of the Indian digital economy and facilitating all new types of opportunities.

Apart from these, Meta and Google might also win this battle. Going forward, once the regulatory sanction is given, the hope is that digital platforms will form the backbone of all Indian commerce activity, which Snapchat's presence may ensure benefits its way, if it happens.