Snapchat also scored another growth milestone: The app has now hit 15 million monthly active users in Germany.

Snap Inc's ephemeral messaging app continues to grow steadily in its international base, with the EU now accounting for some 25% of its total audience, reaching 750 million total monthly actives in February. More than half of Snapchatters now hail from India, which reached 200 million monthly actives last month; North America comprises approximately 190 million of that global audience.

The company has been trying to build up its European audience, and the company also reported 21 million monthly active users in the UK two weeks back. It's not growing in the region as fast as it is in India, which is rapidly rising with the rate of mobile adoption, but Snapchat is still growing, though being a smaller player in the global market for social media.

At one point, it even seemed that Snap would be killed off entirely after Instagram stole its mojo through the duplication of Stories back in 2016. This seriously dropped off Snap usage, but since then, the app has continued to double down on the niche of becoming a more private connective app for friends, helping it maintain and maximize its growth momentum.

And now, it is even setting its foot strongly in Europe. It has also issued some trend notes on German app usage:

Though generation Z loves us, nearly 40% of the Snapchatters in Germany are 25 years old or older
Snapchatters in Germany open the app an average of 30 times per day - to chat with friends and family, watch highlights of their favorite shows or to share moments from their lives
75% use our AR lenses every day to express themselves, have fun, and even try on and purchase clothing.
Most of these are pretty universal Snap trend notes though it's really interesting to observe the aging user group, as Snap continues to experiment with more ways to maintain relevance as its audience ages up.

That's a big challenge, because while Snap is such an important connectivity tool for teens, it never had as quite frankly appealed to older users who find themselves spending more of their time in other apps instead.

If Snap can leverage that element for growth, that could be a very important growth path as it continues to expand its global network.