This is great news for Snapchat marketers and creators working on AR experiences, as the platform has now been optimized specifically for iPad screens.

According to the latest iOS update notes for the Snapchat app:

“Snapchat now provides native support for iPad! This means that Snapchat will fully utilize the iPad's screen, offering a larger canvas for capturing Snaps and allowing you to see more friends on the 2nd and 4th tabs.”

It's worth noting that while Snapchat has been accessible on iPad for a while, it was merely a resized version of the mobile app, adapted for larger screens.

As shown in this image, the iPad version of the app previously had black bars on the sides to adapt to the iPad format. There were also display limitations that could lead to glitches in presentation, as the app was not originally designed for the larger iPad screen.

With this update, however, you now have a full-sized, fully functional version of the app specifically tailored for the larger iPad display. This enhancement will undoubtedly boost Snapchat’s usage and accessibility. Additionally, it presents a valuable opportunity for testing new ads and in-app experiences, as they can now be viewed in a more expansive format.

You can also experiment with your AR Snap Lens experiences on a larger screen.

Overall, this update offers new access considerations for Snapchat and could be beneficial for your testing processes. The next time you try out a new Snap AR experience, consider testing it on the iPad to identify any additional imperfections that might not be as apparent on smaller devices.