The firm will expand its Snap Focus marketer education platform with a new offering called 'Snap Connect,' which will provide various professional insights as part of deeper courses on using the application for direct response campaigns.
Snap Connect appears to highlight internal experts in different areas of Snap's direct response tools, giving a much more in-depth perspective of how best to make use of the different options at one's disposal.

According to Snapchat:

For the first time, our very own subject-matter experts bring you inside the world of Snapchat to show you how to take your direct-response advertising to the next level. Each specialized Snap Connect certification offers fresh insights, product solutions, creative best practices, and client success stories-all tailored to your industry and region.
The courses encompass all the different aspects of Snapchat's DR ad offerings, such as Dynamic Ads and Snap's emerging shoppable AR experiences.

Video-based courses feature a good amount of helpful pointers and notes, on top of what was provided by the original Snap Focus, and they could very well be of huge value for brands that are looking to take things up a notch with their Snap campaigns.

And that in itself is something to talk about, because last month Snapchat revealed that it now boasts 249 million DAU, with a 18% year-over-year rise, while Snap also added that the average number of daily Snaps created rose 25% year over year.

At one time, shortly after Instagram's Stories launch, it could seem that Facebook was in the process of swallowing Snap up, but now that app has found its ground and plays a vital part in connecting younger audiences much more intimately and engagingly.

That's it, though; and because Snap does have great ads for reaching younger markets in particular, these new courses will prove helpful for any additional insight into how precisely you might do so.