This week, Snapchat has launched a new campaign to highlight the potential of its platform for business promotions, featuring a range of high-profile ad executives commenting on their experiences in connecting with audiences through the app.
It has endorsements from other big players in the market: Blake Stuchin is the Vice President of Digital Development at the NFL; Sadira Furlow is VP of Marketing at Frito Lay and Maria Milenkova of Starling Bank, among many others. All of whom detail the advantage of Snap connecting with the next generation of media consumers-the so-called 'The Snapchat Generation' which Snap has dubbed.

There's also a mini-site of the campaign, with even more endorsements, and also with case studies, further showcasing how different businesses use Snap to connect with their targe markets.
Here are some interesting elements: notably how Snap is being positioned about the way younger audiences are connecting with Snapchat.
 
This was the point raised by Charlotte Swead, a marketing manager at Depop:
 
"It's no longer about engagement, it's actually about interaction."

Indeed, the main thrust of the campaign is 'hyper-engagement', with friends using Snap to re-share valuable information with their close friends. That includes promotional material which has been constructed in alignment with Snap usage. In essence, the campaign, through various case studies, shows how brands that take the time to understand, and build promotions that link into Snap user behaviors, can build more magnetic, resonant campaigns which see high-sharing potential through word of mouth.

Of course, that will be different for every brand, and taking the time to get that level of in-depth understanding of the platform does require a level of investment. But with so many case studies and examples on offer here, it may well be worth taking the time to go through this latest resource listing in order to better gauge whether Snapchat is right for your next promotion.

The app is growing (now up to 238 million daily active users) and its audience is also getting older, and moving into all new spending brackets. While Snapchat might not have the broad reach that Facebook has, it can enable a more forceful form of interactive endorsement that will help drive brand awareness for your target market.