The company has introduced a new, third-party brand safety and suitability measurement solution from Integral Ad Science (IAS), something that will make Snap advertisers feel more at ease about where their ads are being shown on the app.

Snapchat first announced its future partnership with IAS back in March, an effort that is designed to ensure that ads run safe according to G.A.R.M. Safety Floor parameters.

The G.A.R.M. Safety Floor Framework contains many agreed elements with which are not acceptable to display advertising against.
And now, advertisers on Snap will have greater confidence that their promotions will not run adjacent to such content, creating greater assurance and peace of mind.

Snap has said:

"This partnership is our first-to-market approach to providing Snap advertisers with third-party verification of Snap's brand safety foundation. We're encouraged by the early results from our testing; In fact, IAS found that 99% of our Spotlight and Creator content was brand safe across all beta advertisers relative to the G.A.R.M. floor."

99%, you say? That seems high.

That's because third party ad verification partners, such as IAS and DoubleVerify, don't have much capability in this review to scan for ads and rely heavily on examples presented to them.
As Business Insider reports:

"Unlike on the open web, verifiers don't have a direct line of access to crawl the so-called walled gardens such as Meta, YouTube and X. That leaves open the possibility that tech platforms can cherry-pick the data for the likes of DoubleVerify and Integral Ad Science to rubber stamp, experts have said."

So essentially, the 99% stat doesn't mean a heck of a lot but IAS does provide placement confirmation for certain campaigns, so it's probably much more reflective of what's actually happening.

Honestly, not sure why they have to trot out that 99% stat but every platform reports the same, with X, Reddit, and pretty much every other app getting the same sort of mark.

I guess it must feel like it adds something.

Either way, here is one more option you have for ad placement verification.