Snapchat has introduced a new AR Learning Hub designed to assist users in creating augmented reality experiences.

Interested in designing your own AR Lenses?
Snapchat has introduced a new AR Learning Hub designed to assist users in creating augmented reality experiences.

Want to learn more about AR and how to build your own AR experiences for yourself and/or your business?

This will help. Today, Snapchat is launching a new Snap AR Learning Hub that will represent a new way to learn the basics of AR creation and apply them in Snapchat's Lens Studio tools.

Snapchat says:

Snap AR Learning Hub: A New Approach to Learning About AR Space and Acquiring Career Skills In all, it's a new way for learning about the space of augmented reality and its skills acquisition for a career in AR. We have a new set of courses specifically designed for beginners who want to learn foundations in making AR in the Lens Studio, as well as some more than a dozen free lessons. Tutorials, livestreams, and documentation will assist more advanced and intermediate creators through the Learning Hub.

AR will undoubtedly be a much greater concern for digital marketers as Meta and Apple create their own brands of AR wearables; these devices are coming to market soon.

That timeline has been pushed out slightly, due to the broader economic downturn, which has forced all big tech companies to reassess their projects. But they are still on the cards-while Snapchat is also still developing its own AR-enabled Spectacles, which could also see a release sometime in the near future.

The metaverse will be the engagement platform for all sorts of digital interactions­and, at least from Meta's viewpoint-will tend to center around VR, and fully immersed headsets. But AR could be just as, if not even more transformative, with people eventually overlaying digital information onto their real-world view via fashionable, acceptable glasses, potentially providing more use cases than there are in the VR environment.

Both technologies will likely blend together seamlessly but AR could easily realize much larger potential for more compelling, immersive promotions and provide new Try On capacity, games, entertainment, etc.

Consequently, understanding of AR basics may be highly valuable, and this new course might be a good step leading to further, more refined promotions for your business.

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2024-10-22 03:49:20