Snapchat has incorporated visual cues into the 'My AI' generative chatbot experience.

Snap is aiming to elevate its generative AI tools to new heights.
Snapchat has incorporated visual cues into the 'My AI' generative chatbot experience.

Another feature Snapchat has added to its 'My AI' chatbot experience, the bot will now also answer visual queries as well as text prompts within the app .
Snapchat explains:

"Snap My AI a picture of your pizza, OOTD, or even your furry best friend, and My AI may respond with a Snap back in reaction to what you're doing. So, if you Snap My AI your latest grocery haul, it might recommend a recipe."

Visual cues will be the next thing that's being added into text-based generative AI tools, and so with ChatGPT you also can also add an image query, which indeed gives more capacity to build onto your inputs and get more customized, refined responses.

Therefore, My AI, built on the same framework as ChatGPT, will now also be able to respond to the same, providing more ways of engaging with the chat app and building on your automated engagement.

Originally limited to Snapchat+ subscribers, the social media company expanded access to My AI to all users last April as it looks to latch onto the generative AI wave.

And so far, Snapchat says My AI has taken off -- though it has also drawn some backlash, as users have complained the My AI chat in their Snap inbox is too front and center.

But Snapchat clearly sees an opportunity in this line of generative AI -- which is also part of its still-in-dev 'Dreams' option, which will allow users to generate AI dreamscapes and place themselves in them.
Both are interesting—and as Snapchat notes, My AI has proven popular—but it still feels like we haven't found the optimal use case for generative AI in social apps yet.

Like, having a conversation with a bot is fun, and creating images is a novelty—but will these functions really keep users coming back, and spending more time in the app?

Maybe they will, and maybe the addition of visual cues will have such a significant impact on My AI engagement as to lead all to new uses of the option.

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2024-10-22 04:05:47