Snapchat announced a new official partnership with Tealium, the data management platform. This will make it possible for Tealium to make it possible for customers to offer a streamlined way to collect more data on your Snap campaigns through Snap's Conversions API.
As a result of this new official partnership, Tealium will make way for even easier customer data access in real time-the web, mobile and offline sources included-all of which will help power your Snap ads.
According to Snap:

"The partnership now allows both Snap and Tealium clients to easily integrate Snap's Conversions API (CAPI) signal solution, no longer having to build a bespoke back-end integration. This will enable advertisers to further enhance the optimization of campaigns, further enhance targeting, and measure conversions, all through a simple plug-in."

In other words, Tealium shall be enabled to onboard more Snap ad partners using more data insights through the API and its own data resources.

Tealium was also recently named Reddit's first Conversions API integration partner, and just joined the  to give even more clarity into LinkedIn campaign performance.

It could also prove a great way to improve your Snap campaigns through using even more data points to inform your approach.

Indeed, Tealium claims its technical partnerships "can reduce cost per acquisition, improve ROAS, and deliver anywhere from 5-25% average increase in observable conversions".

It's a good deal for both Snap and Tealium: Snap wanting to more seriously focus on building its ad business, and Tealium to build its partnerships, hence making this a more valuable source of conversions data solutions.

If you're ready to splurge big on Snap, you might take a gander at your options on this front.