Now that Snapchat continues to expand and eventually stabilize business operations, the company has just today announced a new partnership with media goliath Gannett, which will see Gannett promote Snap ads to local businesses across the US and Canada, via its network of more than 100,000 small business clients.
Under the new deal, Gannett's sales force will be trained and empowered to sell Snapchat advertising, thus connecting a wide range of new businesses with Snap ads. The lure here is the young audience comprised by Snap, and the video above serves as essentially a pitch for these newcomer brands to consider Snap ads as part of their campaigns.

Snap said that to build on its ad momentum - and maximize its opportunities - it's looking to broaden its reach to include more smaller businesses. In Q4, for example, the company posted a 62% year-over-year increase in revenue, while the number of active advertisers on the platform doubled in the period, it's working to add more tools to help promote SMBs - like improved business listings on the Snap Map, to help connect users with relevant business information.
Snap says that there are now over 35 million business listings on its map tool, and it is helping drive discovery and connections with its user base.

In this new partnership with Gannett, Snap is going to look to highlight the value of that connection for these potential business partners.

After a few years of uncertainty, in the wake of Instagram copying its Stories function, Snapchat is now moving into a new phase of expansion, with CEO Even Spiegel recently predicting "multiple years of at least 50% revenue growth at the company". Actually, Spiegel has said that this estimate is conservative - and when you factor in the company's efforts on AR glasses, too, which could eventually go even further in promoting local business offerings via in-view prompts and alerts, it could well be worth SMBs getting involved and maintaining connection with the app.

They will now have more means of doing so, easier connection into the Snap network - which can open up a range of new opportunities.