Snapchat has joined OpenAI, Google, and other prominent companies in pledging support for the EU’s new AI Pact, a proactive commitment to align with upcoming European regulations governing AI project development.

This initiative precedes the full implementation of the EU’s AI Act, which will serve as a legal framework for AI development, establishing clear parameters around transparency, data usage, security, and more. The Act is expected to take effect in August 2026.

EU officials are still finalizing the specifics of the rules for AI development, and in light of this, they have encouraged companies to sign on to demonstrate their commitment to upholding best practices in development.

The AI Pact outlines three core commitments for developers:

1. Adopting an AI governance strategy to facilitate the integration of AI within the organization and ensure future compliance with the AI Act.
2. Identifying and mapping AI systems that are likely to be classified as high-risk under the AI Act.
3. Promoting AI awareness and literacy among staff to ensure ethical and responsible AI development.

Snap has stated that it signed onto the AI Pact because its "values and ongoing efforts are fundamentally aligned with the objectives of the AI Act to support the development of trustworthy AI."

"We look forward to the opportunity to further enhance Snap’s AI governance efforts and collaborate with the European Commission, particularly the AI Office, along with the broader tech sector and other stakeholders on implementing the AI Act. We welcome initiatives aimed at building trust in AI and other emerging, innovative technologies."

Most AI developers have now endorsed the pledge, although a few notable companies have not. Meta and Apple have yet to agree to the AI Pact, and xAI is also absent from the current list of signatories. Meta has indicated that while it is focused on meeting the forthcoming regulatory requirements of the AI Act, it does not plan to sign onto the pledge at this time.

It remains unclear whether this will have any long-term implications, but it suggests a degree of disagreement over the optimal path forward for AI development.

Snap, which operates on the lower-risk end of the spectrum for AI projects, aims to show its support for the EU’s AI regulations. It will be interesting to see if and how other companies choose to join the effort ahead of the 2026 implementation.