Snapchat has joined OpenAI, Google, and other major companies in pledging to the EU’s new AI Pact, a proactive commitment to adhere to upcoming European regulations regarding AI project development.

This initiative precedes the full rollout of the EU’s AI Act, a legal framework that establishes clear guidelines for transparency, data usage, security, and more, which is anticipated to take effect in August 2026.

As EU officials finalize the specifics of the AI development rules, they are encouraging companies to sign the pledge to demonstrate their dedication to adhering to best practices in development.

The AI Pact outlines three primary commitments for developers:

1. Establishing an AI governance strategy to promote AI adoption within their organizations and prepare for compliance with the AI Act.
2. Identifying and mapping AI systems that may be classified as high-risk under the AI Act.
3. Enhancing AI awareness and literacy among staff to ensure ethical and responsible AI development.

Snap has expressed its alignment with the objectives of the AI Act, stating that its “values and ongoing efforts are fundamentally aligned with the objective of the AI Act to support the development of trustworthy AI.”

The company added, “We look forward to the opportunity to further enhance Snap’s AI governance efforts and collaborate with the European Commission, particularly the AI Office, along with other tech sector stakeholders, on implementing the AI Act. We welcome initiatives that help build trust in AI and other innovative technologies.”

Most AI developers have signed the pledge, with a few notable exceptions. Meta and Apple have not yet committed to the AI Pact, and xAI is also absent from the list of signatories. Meta has indicated that it is focused on meeting the upcoming regulatory requirements of the AI Act but is not currently inclined to sign the pledge.

While the long-term implications of these decisions remain uncertain, they suggest some divergence over the most effective approach to AI development.

In contrast, Snap, which operates in a lower-risk area for AI projects, aims to demonstrate its support for the EU’s AI regulations. It will be interesting to observe how and if other companies choose to join the initiative ahead of the 2026 implementation deadline.