The platform will offer tools and guidance to help brands integrate Snap's AR technology into their own apps, websites, and physical locations as part of its new AR Enterprise Services (ARES). This is part of its effort to help more businesses shift into AR and interactive digital experiences.
Snap explains

"Through Snapchat's AR technology, we have seen the evolution of AR from entertainment and self-expression, to true utility for both consumers and businesses. And, naturally, brands need to be able to engage with their customers beyond Snapchat and across platforms, including through their own apps and websites."

It provides businesses with the opportunity directly to integrate Snap's AR tools into their experiences-a beginning with Shopping Suite-the suite of AR tools meant to enhance online shopping.
With ARES, Snap will offer three AR elements to be utilized on third-party platforms: 3D Viewer, AR Try-On, and Fit Finder. Together, these tools allow brands to incorporate AR virtual try-on experiences directly into their process - a significant step forward in the inclusion of engaging, interactive digital elements in their process.

It's still in its infancy, and you will also receive dedicated support plus new management and measurement tools to maximize your AR opportunities.

It might be a big step for Snap, because it can power a range of much more extensive augmented reality experiences that can even make it a key player as we enter the second phase of the merging online and offline worlds via augmented reality glasses and the much broader metaverse push.

It's impossible to tell exactly how far off that next stage is, with the recent economic downturn forcing the tech giants to scale back projects and cut back staff numbers.

Within that is some delay in the promise of AR glasses by Meta and Snap's own aspirations in hardware-based AR ambitions. Though that has arguably taken a massive hit, Evan Spiegel, CEO of Snap says its very recent staff cuts have had no impact on its quite broad AR plans.

But there is no timeline for such, as both Meta and Snap continue to say that AR wearables are still years off. Yet it is key for both, and sometime in the future, when the next level of digital interaction comes, AR overlays in all new ways will have to be incorporated.
Thus, it is a smart play for Snap to get ahead in the game of powering that next-level push which may end up seeing the company as a critical partner in developing such experiences, and deepening its lead in the space.