Snap has recently announced a new partnership with the digital measurement platform Fospha which will allow more advanced tracking of campaign performance in the app.

Snap explains:

"This will allow marketers to measure the effect and performance of their Snapchat campaigns, focusing on cross-marketing ROAS. Fospha relies on the combination of Multi Touch Attribution and Media Mix Modelling, to model the impact of clicks and impressions along the entire marketing funnel."

So essentially, Fospha is going to give you this extra, third-party corroboration of your metrics for your Snapchat campaigns plus more granular data on top of that using its advanced tracking tools to actually guide your strategy.

It will help marketers transition out of cookie tracking and toward the next generation of digital attribution, using more privacy-friendly data tools to measure performance across a broader scope.

Fospha has recently also published a new report on ad performance data. This report shows that the application has become a vital growth channel for its clients. The Fospha team, therefore, had a good grip on critical growth metrics for Snap campaigns, which it will be able to apply to its new clients.

This puts Fospha on the list of Snap's partner, which brings more than 70 organizations into view as something to use when seeking help for the Snap ads strategy.

If you're looking to up your Snap ads, it's worth scrolling through the list to see if any of the Snap ad partners specialize in what you are trying to accomplish.