This information became public with the announcement that Snapchat has made concerning a new partnership with Datahash, which is expected to make it easier for ad partners to implement its Conversions API, or CAPI, and get more direct insight from Snap about campaign performance.

Since the industry shift evolutes, Snap has actively been working on enhancing its Conversions API to be very useful for the support of its advertisers in providing more data in privacy-friendly ways .
Improvements within this aspect have led to more effective campaign success, and now Snap is gunning for easier integration and use of the API for more partners.
Snap goes on to explain

Datahash is a leader in the first-party data space and collaborates with advertisers and top media agencies in more than 50 countries, with key marketing channels. The time and technical resources required to set up CAPI on one's own by an advertiser can be long and resource-intensive, but Datahash setups take roughly only 15 minutes to get up and running without any coding.

It is the newest collaboration engineered to assist ad partners integrate its Conversions API, for which Snap announced a similar partnership with Snowflake last month.

Snap claims CAPI integrations are growing 300% year-over-year, driving better outcomes for more brands, which also saw significant interest in Snap's ad offerings. Indeed, Snap reported recently that SMB advertisers on Snapchat grew 85% year-over-year in Q1.

Amazing, really, and maybe, through more advanced attribution and tracking, there could be more opportunity in Snap ads than you expect.

Working with a third party facilitator to implement CAPI could then be a significant move.