Snapchat continues its slow foray into eCommerce and enables promotion of products and sale through all new modalities this time by launching new product stickers for Snaps that will facilitate users clicking on to purchase pages of the actual items.

But first, a quick recap – back in April, at its annual Partner Summit, Snap announced a coming 'Dress Up' element for the app that would facilitate more product discovery by putting dedicated focus on its various shopping and try-on tools.
It will be like Instagram's shop tab in its purpose, because it will focus on product; however, it will provide a more advanced and AR-aligned service, with myriad digital products for you to overlay onto your own real-world scenes.

This is just another way of seeing how the actual products might look on you, or in your home, etc.

And now, we get our first look at how the process will work in the app: we're introducing the Dress Up feature in the Snap app, allowing some Snap users to add a new product sticker tab to the app, comprised of a variety of digital items for you to add to your content.
These new product stickers are categorized into brands, and the largest at least so far is clothing and accessories companies. Dig into these brand sets, and you can select specific products, which you can add as stickers to your Snap frame and that users can then tap to learn more about the item or buy it.

We inquired about the introduction to Snapchat and received this response:

"We are constantly seeking new ways to inspire discovery on Snapchat. This obviously includes the early testing phase of Dress Up Stickers, where Snapchatters can discover, try on and buy real products from brands they love.". While currently accessible only to a tiny subset of Snapchatters, Dress Up Stickers will live eventually in a new tab 'hanger' icon inside the Sticker Picker in preview after taking a Snap.

Still, it remains inaccessible to most users, but eventually, it will become the new element of Dress Up by Snap, giving users a new way to virtually try clothing and other objects on by placing them in-frame.

It's an interesting take on the in-stream shopping process that uses a more interactive approach and can help users create more engaging and interesting content while offering new promotional potential for brand partners.

Still, though, there's no much to go by. For example, there is no information about how brands can get their products listed and if they can link the stickers through to their websites for sale. Snap will, no doubt, elaborate further as the choice expands to wider roll out, but it may become another factor for those brands looking to increase product discovery, mainly by younger generations that are more attuned to AR usage.

Snap even claims that 250 million of its users, which equates to 72% of its DAU total count, now interact with AR elements in the app on a daily basis.
Add that to new, interactive product stickers, and it looks like it might be the path to a big winner: something that could help Snap spur user-generated content on the platform, while facilitating product discovery in the app.

It's probably worth keeping tabs on at the very least – we'll keep you updated on any new developments with the offering.