As the scrutiny of the fees Apple and Google are charging for apps in their stores is growing around the world, Roblox is rewarding users who buy its game currency, Robux, on the web and via gift cards with 25% more than they would get if they purchased from an app store instead.

In other words, the company is encouraging users to buy Robux from the web to avoid Apple and Google's in-app purchase fee markups.

The company confirmed the move and said that it is looking for ways to provide more value to user and creator communities.

Apple and Google are valued partners. We are always looking for ways to pass on more value to our user and creator community while managing costs. Going forward, we are offering up to +25% more Robux for any customer that buys Robux through the web, computer, or with gift cards," a Roblox spokesperson told TechCrunch.

In a post on a Roblox developer forum, Roblox stated that this is not a holiday offer, and is a long-term change.
Epic Games CEO Tim Sweeny, who has been fighting with Apple and Google over app store charges, applauded this move.

Awesome to see Roblox finally fighting the Apple tax. I hope that the current Epic v Apple contempt of court proceeding stops Apple's ludicrous scare screens and junk fees so that all apps can send users to web-based payments and pass on the savings like this," he added in a post on X.

In August, Epic launched its Epic Games Store in the EU on iOS and on Android across the world. Companies are now looking to launch alternative app stores on iOS thanks to the Digital Markets Act (DMA). Meanwhile, startups like Appcharge help publishers sell their games outside of Apple and Google's ecosystems.