As you develop your holiday marketing strategy, consider incorporating Reddit promotions this year to connect with more high-intent searchers.

While Reddit has a smaller user base compared to other major social platforms (currently boasting 91.2 million daily active users), its highly engaged subreddit communities have become invaluable for product research and insights throughout the buying process.

Additionally, Reddit now reaches 342 million users weekly, marking a 57% year-over-year increase. This growth has been fueled by a recent partnership with Google, resulting in Reddit appearing in a significant number of Google Search product review queries.

The consensus is that consumers prefer authentic reviews from real users, making Reddit one of the top sources for unbiased and practical product evaluations.

Given these advantages, it may be beneficial to explore your advertising options on Reddit. This overview offers practical tips on how to enhance your Reddit ad performance.