Just outlining your holiday marketing plan this year? Contemplating whether you might be able to leverage some Reddit promotions, as one way of reaching more high-intent searchers?
 
Although Reddit may have fewer overall users than the other big social apps-currently 91.2 million daily actives-it's now highly engaged communities through subreddits have become potent sources for product research and gaining insight during the buying journey.

Reddit now reaches 342 million users per week, which is up 57% year-over-year. That has been driven by its recent deal with Google: Now Reddit shows up in the majority of Google Search product review queries.

Again, the view is people want to see real reviews from real people, and Reddit is one of the best sources for unbiased, practical reviews of products.

That's a good point, and based on all this, it may well be worth exploring your options with Reddit ads, and here are some practical notes on how to get the most out of your performance on Reddit ads.