Updating Keyword Targeting Options. Reddit today announced updates to its keyword targeting options, providing advertisers with more ways to tap into related conversations in the app.

Reddit first rolled out Contextual Keyword Targeting last year, which allows advertisers to display their promotions based on the context of each conversation, not just the subreddit community.

And now, Reddit making keyword targeting available in more places, and it's also adding a few new AI-powered recommendations to help power up your keyword ads.

On the first point, Reddit's now making keyword targeting available for feed ads, as well as within conversations, which, up till now, has been the only placement available.

Says Reddit:

To get the most out of your targeting, Multi-placement optimization applies machine learning to optimize for efficiency both in feed and in conversation placements. This multi-placement strategy ensures that your ads will show up when they will be most effective-that is, either in a user's feed or in a specific conversation."

So you will now have even more opportunities to connect with people throughout the app by targeting individual conversations instead of specific communities.

A new option, called "Dynamic Audience Expansion," will also be introduced by Reddit, which uses AI to show your ad to more people based on campaign specifics.

Our Dynamic Audience Expansion feature combines with Keyword Targeting to extend beyond your initial selections. This AI-based program finds users who will probably interact with your ad based on a variety of signals, including creative and user behavior.
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Reddit is adding AI-driven keyword suggestions to further expand your targeting and reach.

Lastly, Reddit has also updated its campaign management process in an effort to make the process of creating a keyword targeting campaign more straightforward.
The updated presentation will allow for easier combination of targeting elements, and it makes use of Reddit's expanded targeting in order to access your target audience.

These are useful additions, and with Reddit's traffic growing - especially for product recommendations - it might be worth checking out the latest Reddit ad options, and how they could help you reach a greater audience.

Indeed, Reddit says it is now the top platform where people talk about products, as people increasingly look for more authentic, human perspectives on purchases.

That is why Reddit data has value for AI project work, and Google has invested in the insight of Reddit for its AI tools.

Don't lose sight of the fact, however, that engagement on Reddit is worth something, and more targeted keywords could be your ticket in.